WBA Industry Report

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Introduction

The early part of 2014 may well be seen as a major turning point for carrier-grade Wi-Fi, and the emerging business model options which exist as a result. This is due to several important trends converging over the past 12 months:

  • Wi-Fi becoming fully integrated with other networks such as cellular through advances such as Passpoint and Next Generation Hotspot.
  • Wi-Fi expanding into new sectors inspiring fresh business use cases.
  • Its performance was boosted by the adoption of new standards and its coverage was expanded through the roll-out of ‘Community Wi-Fi hotspots’.
  • Service providers of all types found new and exciting ways to harness Wi-Fi.

However, as WBA Chairman JR Wilson concluded in his interview for this year’s report, the industry has still only scratched the surface of the huge wealth of opportunity for mobile devices.

Key developments in the carrier landscape have brought new considerations into the business mix: both the increased cost of supporting or upgrading to carrier-grade Wi-Fi, and the potential of new revenue-generating services including voice services, IoT offerings and roaming revenues.

All these trends will drive an increase in the installed base of public Wi-Fi hotspots accessible to carriers to reach over 7m, a figure which will rise to 11.75m in 2018 (excluding Community Wi-Fi hotspots).

Download the report or infographic

Document title Type Date of release

 

  • Key findings infographic, 2014Infographic December 2014
    File thumbnail Download our at-a-glance overview of the WBA's new Industry Report on Carrier Wi-Fi: State of the Market 2014.

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  • Carrier Wi-Fi: State of the Market 2014 – WBA Industry Report 2014Full report December 2014
    File thumbnail The early part of 2014 may well be seen, in retrospect, as a major turning point for carrier-grade Wi-Fi, and all the emerging business model options which rely on it. This is because several important trends converged in this year.

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Download previous reports and/or infographics

Document title Type Date of release

 

  • Key findings infographic, 2013Infographic November 2013
    File thumbnail Download our at-a-glance overview of the WBA's new Industry Report on Global Trends in Public Wi-Fi. Please feel free to distribute to the widest possible audience!

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  • Global Trends in Public Wi-Fi – WBA Wi-Fi Industry Report, 2013Full report November 2013
    File thumbnail Next Generation Hotspot moves Wi-Fi to the heart of the carrier network. WBA's 2013 report on the Wi-Fi hotspot market, compiled by global research company Maravedis-Rethink, is now available. The report reveals that Tier 1 Mobile Operators expect 22% of all additional data capacity added during 2013-2014 to come from Wi-Fi offload. "This survey doesn't just show major growth ahead for public Wi-Fi deployments, but a strong focus on overall customer experience rather than just speed and convenience," said Caroline Gabriel, Research Director, Maravedis-Rethink.

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  • Global Trends in Public Wi-Fi – WBA Wi-Fi Industry Report, 2012Full report November 2012
    File thumbnail WBA's new survey reveals that hotspot connections are now led by smartphones (40%), followed closely by laptops (39%) and then tablets (17%) which have seen rapid growth since their recent emergence. The survey also highlights rapid deployment of NGH, which is based on Passpoint certified equipment, with 19% of operator respondents planning to deploy by the end of 2013. NGH dramatically simplifies public Wi-Fi access, especially from smartphones, by allowing secure connections without the need for usernames and passwords, and is seen as a vital tool for offloading busy mobile broadband networks. For more information, contact our press office.

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  • Key findings infographic, 2012Infographic November 2012
    File thumbnail Download our at-a-glance overview of the WBA's new Industry Report on Global Developments in Public Wi-Fi. Please feel free to distribute to the widest possible audience!

    Simply enter your details and we'll email you the download link for this file.



  • Global Developments in Public Wi-Fi – WBA Industry Report, 2011Full report November 2011
    File thumbnail The paper points to unprecedented growth in Wi-Fi hotspot deployments which are predicted to rise 350% by 2015. It found that 58% of operators – including 47% of mobile operators – believe Wi-Fi hotspots are either very important or crucial to enhance their customers' experience; offload busy mobile broadband networks; and provide a value-added services platform. It found that a key factor in this deployment activity is the rise in mobile data. Global mobile data traffic is expected to reach 16.84 million terabytes by 2014 which operators plan to manage through pricing strategies followed closely by use of Wi-Fi-based offload. It also revealed that smartphone connections to hotspots will soon overtake laptops globally. Laptops now represent less than half (48%) of the connections to hotspots, with smartphones now encompassing 36% and tablets already on 10%. The paper also highlights how several barriers to further adoption and usage of public Wi-Fi are currently being addressed. These include authentication procedures, network access costs and user discovery of available networks and security. For more information, contact our press office

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  • Key findings infographicInfographic November 2011
    File thumbnail Download our at-a-glance overview of the WBA's important new report on Global Developments in Public Wi-Fi. Please feel free to distribute to the widest possible audience!

    Simply enter your details and we'll email you the download link for this file.