Wi-Fi Everything

News has come hard and fast from the major mobile technology event Mobile World Congress, Barcelona, and there has been an ongoing theme – the progress of Wi-Fi. Wi-Fi has quite clearly been the technology to watch during the event and for good reasons.

The WBA has been active in several ways to convey the message of Wi-Fi at the event, but luckily we found some time to review on-going developments and announcement.
A quick summary of our activities:

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Wi-Fi Weekly Business Blog #3

What are Cisco’s VNI research predictions for Wi-Fi?

Last week, Cisco released their latest update of the Cisco VNI Global Mobile Data Traffic Forecast, 2014-2019. We have reviewed their report and picked out their main predictions for Wi-Fi.

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Wi-Fi Weekly Business Blog #2

Voice over Wi-Fi on a huge roll…

The recent announcements from Cablevision and FreedomPop demonstrate a continuing interest in the development and launch of Voice over Wi-Fi services.

Both developments – again – highlight the many use and business cases for Wi-Fi and provide yet another example of monetization being top of the agenda for businesses.

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Wi-Fi Weekly Business Blog #1

This Week in Wi-Fi…

Recently it was widely reported that Marriott International had been jamming its US customers’ Wi-Fi services within the conference and meeting facilities of their hotel. While the case raised a number of interesting issues, the underlying question is one of making the business model for Wi-Fi provision stack-up for venue providers.

The situation also emphasizes the increasing demand for Wi-Fi access on-demand, anywhere, as it becomes the first and primary choice of connectivity for business and leisure travelers. High quality Wi-Fi has become a pre-requisite for hotels – as it has for all venues according to recent iPass research.

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WBA Wi-Fi Industry Survey: Improved Customer Experience a Key Driver for Carrier Wi-Fi Investment

Today, the WBA published its report on the Wi-Fi hotspot market compiled by global research company Maravedis-Rethink. The annual survey revealed that 70% of respondents said a key motivation for deploying carrier-grade Wi-Fi in their systems would be to improve customer experience and therefore increase subscriber retention. In addition, 41% cited this as the single most important driver to invest in NGH, ahead of offload.

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