About the Wireless Broadband Alliance

Founded in 2003, the mission of the Wireless Broadband Alliance (WBA) is to champion the development of the converged wireless broadband ecosystem through seamless, secure and interoperable unlicensed wireless broadband services for delivering outstanding user experience. Building on our heritage of NGH and carrier Wi-Fi, WBA will continue to drive and support the adoption of Next Gen Wi-Fi and other unlicensed wireless services across the entire public Wi-Fi ecosystem, including IoT, Big Data, Converged Services, Smart Cities, 5G, etc. Today, membership includes major fixed operators such as BT, Comcast and Time Warner Cable; seven of the top 10 mobile operator groups (by revenue) and leading technology companies such as Cisco, Microsoft, Huawei Technologies, Google and Intel. WBA member operators collectively serve more than 2 billion subscribers and operate more than 25 million hotspots globally.

The WBA Board includes AT&T, Boingo Wireless, BT, China Telecom, Cisco Systems, Comcast, Intel, KT Corporation, Liberty Global, NTT DOCOMO, Orange and Ruckus Wireless. For a complete list of current WBA members, please click here.

Vision and mission

WBA was created to support and further the vision of ubiquitous and seamless wireless broadband services – ‘to deliver an outstanding user experience through next generation Wi-Fi’. The mission of WBA is to facilitate adoption of Wi-Fi enabled services through improvements in user experience, interoperability and service delivery across technologies, devices and networks. By leveraging the strengths of its unique membership mix and strong operator heritage, WBA seeks to engage the ecosystem for enabling a seamless Wi-Fi experience with the benefit of the end user in mind.

Key objectives

  1. Providing thought leadership and industry insights
    realized through the bi-annual WBA Wi-Fi Global Congress, Innovation Showcase, analyst and media briefing sessions, Global Wi-Fi Industry Report and newsletters.
  2. Fostering ecosystem engagement
    realized through joint initiatives with key industry forums (GSMA, Wi-Fi Alliance), ecosystem trials, global Wi-Fi roaming initiative, quarterly members’ working sessions, executive dialogue sessions, workshops and seminars, and marketing ambassador programs.
  3. Developing operator best practice
    realized through technical interoperability specifications, white papers, Wi-Fi roaming ‘boot camps’ and user experience guidelines.

Liaison relationships

WBA has an active program to engage relevant wireless broadband forums in supporting harmonized technical development within the industry. The industry forums with which WBA has established links are listed here:

CableLabs Small Cell Forum