About

About the Wireless Broadband Alliance

The Wireless Broadband Alliance (WBA) was founded in 2003. Its aim is to secure an outstanding user experience through the global deployment of next generation Wi-Fi. The WBA and its industry-leading members are dedicated to delivering this quality experience through technology innovation, interoperability and robust security.

The WBA membership includes major fixed operators such as BT, NTT Communications, Comcast and Time Warner Cable; seven of the top 10 mobile operator groups (by revenue); and leading technology companies such as Cisco, Google and Intel. WBA member operators collectively serve more than 1 billion subscribers and operate more than 1 million hotspots globally. They also work with international operators to drive innovation, deliver seamless connectivity and optimize network investments.

The WBA Board includes Arqiva, AT&T, Boingo Wireless, BT, China Mobile, Cisco Systems, Comcast, iPass, KT Corporation, NTT DOCOMO, Orange and Ruckus Wireless. For a complete list of current WBA members, please click here.

Vision and mission

WBA was created to support and further the vision of ubiquitous and seamless wireless broadband services – ‘to deliver an outstanding user experience through next generation Wi-Fi’. The mission of WBA is to facilitate adoption of Wi-Fi enabled services through improvements in user experience, interoperability and service delivery across technologies, devices and networks. By leveraging the strengths of its unique membership mix and strong operator heritage, WBA seeks to engage the ecosystem for enabling a seamless Wi-Fi experience with the benefit of the end user in mind.

Key objectives

  1. Providing thought leadership and industry insights
    realized through the bi-annual WBA Wi-Fi Global Congress, Innovation Showcase, analyst and media briefing sessions, Global Wi-Fi Industry Report and newsletters.
  2. Fostering ecosystem engagement
    realized through joint initiatives with key industry forums (GSMA, Wi-Fi Alliance), ecosystem trials, global Wi-Fi roaming initiative, quarterly members’ working sessions, executive dialogue sessions, workshops and seminars, and marketing ambassador programs.
  3. Developing operator best practice
    realized through technical interoperability specifications, white papers, Wi-Fi roaming ‘boot camps’ and user experience guidelines.

Liaison relationships

WBA has an active program to engage relevant wireless broadband forums in supporting harmonized technical development within the industry. The industry forums with which WBA has established links are listed here:

CableLabs Small Cell Forum